VISITOR SURVEY DATA RELEASED
The Islands’ Partnership has issued the results of the Isles of Scilly Visitor Survey conducted in 2015.
The survey captured responses from more than 2,000 visitors to the islands throughout the year and, it is claimed, is the most comprehensive ever, and builds on previous studies in 2013 and 2014.
The survey, conducted in association with The South West Research Company, indicates that the vast majority of those visiting Scilly in 2015 were inspired to come by the scenery (94%) and/or peace and quiet (87%).
97% of visitors rated their holiday as good or excellent, with general atmosphere and sense of welcome scoring well. The islands scored lowest for the quality and range of evening entertainment.
Executive Director David Jackson said: “Understanding our visitors’ experiences and monitoring the profile of tourism in Scilly as a whole not only enables local businesses to align services to the expectations and needs of their customers, but also provides an evidence base to support product development and any future business development that helps to grow the value of the islands’ visitor economy.”
You can read the IP's report on the survey here. A more detailed analysis of spend and the economic impact of the visitor economy on Scilly will be published later this year.