4G TECHNOLOGY COMING TO THE ISLES OF SCILLY
Mobile network operator EE intends to switch on high-speed 4G in the Isles of Scilly today.
The move comes as part of a strategy launched today to expand 4G coverage to 95% of the UK by 2020.
4G services should make it much quicker to surf the web on your mobile, tablets and laptops - speeds will be nearer to those currently experienced with home broadband.
EE's 4G coverage reaches more than 95% of the UK population but its geographical reach is around 60%, with just 4% of rural areas covered.
Chief Executive Marc Allera told the BBC: "Increasingly, the expectations from customers are that they can get access to the Internet wherever they go."
The Isles of Scilly can now be enabled thanks to the subsea fibre broadband links deployed by BT in 2014.
EE is part of the BT Group and is the largest mobile network operator in the UK, with around 28 million customers. It is also the largest operator of 4G services in Europe.
Earlier this month EE, along with Vodafone, were reported as failing on the basics of customer service according to the consumer group Which?.
Of the major mobile operators, Vodafone and EE scored the lowest in the survey, which compared all the UK's mobile suppliers.
Mr Allera told the Financial Times that network and customer services were the two key things that EE “had to get right”.