IP RELEASE WEBSITE DATA
SHOWING HEALTHY IMPROVEMENTS
There was a 14.5% increase in the number of Visit Isles of Scilly website users - 430,128 in total, while the number of sessions increased by 17.7% to 661,890 in the same period.
There was also a marked increase in the number of brochure requests direct from the website – up 41% with 11,707 forms completed.
For the first time last year, the use of mobile devices to access the website surpassed those using a laptop or desktop: 53% compared with 48% in 2014/2015. This trend is anticipated to continue and perhaps accelerate in the near future.
Social media, email marketing and brochure distribution have all played a key role in supporting the website and driving traffic to it. In total, Visit Isles of Scilly email campaigns last year generated 26,066 visits to the website, up 38% on th eprevious year.
Social media meanwhile, and in particular Facebook and Twitter, has also generated a 2.8% increase in traffic to the Visit Isles of Scilly website – to 14,599 visits in the last 12 months. Facebook “likes” increased by 61% to 10,866 by the end of March 2016, @ScillyTIC followers grew by 30% to 2,837 followers, and @VisitIOS 61% to 3,636 followers.
In the first quarter of this year, some 12,000 Isles of Scilly brochures have been distributed to individuals requesting it, and a further 3,000 have been distributed strategically via Tourist Information Centres.
“Our destination marketing initiatives continue to work very well for Scilly and for our member businesses," says Executive Director, David Jackson.
The Islands’ Partnership has released statistical data from its website showing ‘healthy improvements' compared to 2014/2015.